Brand Identity, Global Launch

Points of You® Academy offers 4 levels of live workshops and online courses for their global community of life-trainers.

It was launched on the same day in 15 different languages. All branded items were shipped in advance to 40 different countries accompanied by brand guidelines for every little detail - from setting up the workshop to marketing it online.

The universal language of colors and photos was chosen to create a unique look for each level, and a vibrant colorful total-look for the brand as a whole.

https://points-of-you.academy/

Marketing Strategy: Tal Makover

Academy items photos: Daniel Layla

A collection of paper products and accessories.

Client: Dornat

Brand Identity

SPHERA is a boutique winery of exquisite white wines from the Judean Hills of Israel.  While working with Doron the winemaker I discovered we shared a similar minimalistic approach to what we do, wheather it's winemaking or graphic design.

So, like SPHERA's philosophy, it's brand language is all about balance: clear and precise, almost scientific at times and at the same time it offers an artistic depth and a warm human touch.

More about SPHERA at www.spherawinery.com
Photographers: Itzik Shapira, Elio Nudelman, Eyal Keren, Ilan Nachum.

Exhibition design

comme il faut's winter fashion show was a special one, celebrating the brand's 25th Anniversary. It was special for me too, since i was part of their creative team for 11 years. The timeline I created in the space surrounding the catwalk displays images from campaigns and photo shoots since 1988. The crowd was invited to select their favorites and collect them into envelopes they received when they arrived.

The show's graphics are all handwritten, with splashes of black ink, for a personal, creative, straight forward look.


Thanks Yael Ilan for the lovely photos.

Brand Identity

Pitaro specializes in high-end furnitue for public spaces and work areas.

As an answer for their request for a graphic facelift I added a set of 12 minimalistic icons representing the solutions they offer. These icons were inspired by the beautiful lines of their products and the way they flow through the spaces they decorate.

Marketing strategy: Tal Makover

Art Direction

Nirit and Avi Berman are well known for their classic, high quality jewelry designs combining gold, gems and ancient coins.

Over the years we have been working together, we formed a special work process that supports their creative work and answers their marketing needs.

Each year I help them plan and prepare for different creative events by finding the right words and visual language to expose their work and continue the special dialogue they have with their clients. 

Berman Jewelers website

Photographers: Aya wind, Eli Gros, Liat Elbling

Stationery Line

Isn't it time you gave yourself a compliment? comme il faut's stationery line is full of good things you can tell yourself or someone else who deserves it.

The empowering messages are surrounded by a colorful collage work:

The main charecters are illustrated on the brands fashion photos. The backgrounds and patterns are hand painted and combined with leftovers collected in the company's studio: labels, buttons, marketing materials and old office supplies.

Charecter illustrations: Jenny Milicov

Photographs: Daniel Laylah

Brand Identity

The graphic language of Breads Bakery combines beautiful photos taken inside the bakery with simple daily phrases.

Together they describe the happy moments of bread making and invite us to enter the world of a baker: simple, fresh, filled with true love and excitement along side high professional standards.



Photographer: Daniel Lailah,  Creative partner: Vered Mosenzon

Art direction

Pitaro's campaign ads show how furniture turn into building blocks, helping you dress your space like an artists creating his artwork.

Marketing strategy: Tal Makover

Campaign photographers: Dror Katz, Menachem Reiss

Brand Identity

Photographer: Yael lIan

Brand Identity

When designing Armel's brand graphics I focused on creating a set of visual tools for categorizing their vast collection of fabrics. The colors, patterns and icons help explain what each kind of fabric has to offer and at the same time create a strong colorful presence. Armel's campaigns display current trends in the textile world by creating sophisticated combinations of tones, shades and textures. 

Marketing strategy: Tal Makover, Armel's creative director: Yaron Shmueli, Campaign photographers: Shahar Tamir, Menachem Reiss

Armel's website

Campaign Design

Pitaro's Design week installation theme was playfulness, and it's dialogue with office design.
In this colorful campaign we used their beautifully designed furniture as building blocks, and created images that reflect childhood memories and games.

Marketing strategy: Tal Makover, Installation design: Tal Gur, Campaign photographer: Menachem Reiss, Exhibition photos: Nizan Harper

Stationery line concept

Catalogue design

Agas & Tamar's jewelry studio-shop has been operating in Tel Aviv since 1998.

Their creations involve a dialogue between old and new and a constant search for the power of simplicity in everyday objects, experiences and sensations.

Their catalogue tells an implicit story about creation and not just the end product. A story extensive enough to accompany the creators for a long time, and rich enough for discovering something new each time you look at it.
 

Photographer: Erez Ben Shahar

Brand Identity, art direction

Urban Tailoring is about mixing the textures and colors of the street with European tailoring expertise.

The series of "origami" symbols represent the constant search for new cuts and design in the traditional tailoring world. 

All the men photographed for the  Doron Ashkenazi's campaign live and create in Tel Aviv, each one of them brings his own unique character and look.



Photographer: Amit Israeli

Brand Identity, product design

Points of You is a tool for business and self development

The heart of the product are 65 cards each featuring a photograph and a word, when you combine the two with your own life issues, the journey begins.

The packaging is made of natural fabric with partially hemmed edges, the production process combines meticulous crafting which gives each a personal touch.

The choice of natural materials and almost exclusively black and white graphics allows the colorful photographs, taken by professional and amateur photographers from around the world, to speak for themselves.

Product photos: Studio Zooz, Shahar Tamir

Brand Identity